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Rodrigo Cuevas

S.O. Creative Breaks Ground on Clutch

September 7, 2021 by Rodrigo Cuevas

Every business out there wants to be heard, but not every one of them has something to say. With thousands of competitors flocking the online market, you shouldn’t just create noise; you should make your audience want to listen. This, of course, relies on the story you have to tell. At S.O. Creative, we believe […]

Filed Under: Brand

How Much Does Marketing Cost?

June 2, 2021 by Rodrigo Cuevas

Answering the question “How much does marketing cost?” is tricky. We can give you some examples of industry budgets and estimates, but it varies greatly depending on your revenue, your goals, and your market position. Established brands have a significant advantage, while newer entrants likely need to spend more to gain awareness. A new product […]

Filed Under: Brand

Examples of B2B and eCommerce Companies Rebranded or Pivoted in 2020

April 30, 2021 by Rodrigo Cuevas

Rebranding your company can be exciting and a little worrisome at the same time. Will a B2B rebrand freshen up your image or confuse customers? When you hear the phrase “B2B rebranding,” the first thing you may think about is a new logo. While a logo may be part of any rebranding campaign, in the […]

Filed Under: Brand

Choosing the Right Color Palette for Your Technology or Energy Company

April 29, 2021 by Rodrigo Cuevas

Color can play an important role in the way people perceive your brand, products, and services. While color preference can be a personal preference, we also know that certain colors and color palettes evoke emotional responses that can influence behavior. The relationship between brand and color is more about appropriateness than anything else. Does the […]

Filed Under: Brand

What You Can Learn From Companies With Great Brand Positioning Statements

April 14, 2021 by Rodrigo Cuevas

Brand positioning statements are more than marketing slogans. They are about the core of what you believe. What is a Brand Positioning Statement? A brand positioning statement clarifies what your brand represents, and should be a guiding principle in the way you do business and should make it clear to everyone what you believe. To be […]

Filed Under: Brand

How Marketing Automation Improves B2B Sales

July 21, 2020 by Rodrigo Cuevas

If you’re a business owner, CEO or CFO of a $10 million to $200+ million business, marketing automation can shorten your sales cycle and accelerate revenue growth. In normal circumstances, the B2B client acquisition process has been challenging. B2B companies have longer buying cycles than ever. The buyers are involving more decision-makers and doing a […]

Filed Under: Lead Generation

Doing Business During a Crisis: How to Generate More Website Leads

April 30, 2020 by Rodrigo Cuevas

During the coronavirus (COVID-19) pandemic, more people are online than ever before. When they go to your website, will it drive them into your marketing funnel and create quality leads? When the economy was good, you may have been able to get by with an underperforming website. Your sales reps could do a lot of the […]

Filed Under: Lead Generation

Button to boost sales to the maximum level

How to Increase Sales Efficiency During Social Distancing

April 22, 2020 by Rodrigo Cuevas

Try not to think of the current economic downturn as the end of days but rather as a natural economic disruption (albeit a large one). The economy has a history of naturally expanding and contracting. If you’ve lived long enough, you’ve been through at least one large economic upset, such as the 2008 financial crisis. […]

Filed Under: Lead Generation

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About Us

S.O. CREATIVE is a Houston-based branding and marketing agency specializing in powerful and creative branding strategies that deliver results. We know, because we've been at it for more than 25 years.
Our Specialties Include
> B2B Brand Development
> Marketing Plan Development
> Strategic Web Design & Development
> Sales & Collateral Development
> Advertising Campaign Development
> Search Engine Marketing

Latest Blogs

The Brand Development Process

May 18, 2022

S.O. Creative Breaks Ground on Clutch

September 7, 2021

How Much Does Marketing Cost?

June 2, 2021

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