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Sherri Oldham

how branding grows your company infographic

Developing Your Brand Is Developing Your Business

July 13, 2018 by Sherri Oldham

Building your brand is a crucial part of developing your business. It’s the foundation for giving your company a voice, identity, value, and awareness among potential customers. Branding is all about perception. How your target audiences perceives you and what they think of you can make all the difference in growing your business.

Filed Under: Brand

apple logo evolution depicted via 3 images

Think it’s Time to Rebrand?

May 14, 2018 by Sherri Oldham

Is your brand look, feel and messaging consistent with who you are today? Or is it out of date and off the mark? Things change quickly in the business world and if your brand doesn’t match your brand promise and differentiators, then it’s definitely time to refresh. Brand updates are crucial to keeping your brand relevant to consumers. What worked last year doesn’t necessarily work this year.

Filed Under: Brand, Media

several well-known logos

Why Should a Company Rebrand?

January 5, 2016 by Sherri Oldham

Companies invest a lot of money and effort into building a brand. So why rebrand? Companies have to be diligent about what is happening with their brand and the current business environment. Reasons for rebranding range from negative brand reputation to loss of brand relevancy to legal disputes over the ownership of a brand name.

Filed Under: News

sleek blue truck

Marketing Alternative Fuels to the Trucking Industry

June 21, 2015 by Sherri Oldham

I recently attended the ACT Expo 2015 (Alternative Clean TransportationExpo) held in Dallas, the industry’s largest clean fleet expo. Conversations ranged from topics such as the best options for alternative fuel, to the introduction of driverless trucks, and how the price of oil could affect the economy. Click further to see our take-aways.

Filed Under: News

city skyscrapers

Oil and Gas to Shipping – Houston Growth Opportunities

March 17, 2015 by Sherri Oldham

The oil price dive is still impacting the market in loss of rigs, jobs and non-crucial services in the first quarter of 2015. If you are in an industry that is not legislated as a necessity, you are probably looking to see what’s next on your horizon. There are quite a few industries affected by the fickleness of oil prices.

Filed Under: News

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About Us

S.O. CREATIVE is a Houston-based branding and marketing agency specializing in powerful and creative branding strategies that deliver results. We know, because we've been at it for more than 25 years.
Our Specialties Include
> B2B Brand Development
> Marketing Plan Development
> Strategic Web Design & Development
> Sales & Collateral Development
> Advertising Campaign Development
> Search Engine Marketing

Latest Blogs

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