Brand

The process of brand development has two components: emotional and scientific. You need to understand the science to help identify the emotional triggers that help attract, retain, and delight customers. This helps lead you to awareness and brand management. Brand Development — The Science Part The science part of brand development includes research, analysis, and […]

Every business out there wants to be heard, but not every one of them has something to say. With thousands of competitors flocking the online market, you shouldn’t just create noise; you should make your audience want to listen. This, of course, relies on the story you have to tell. At S.O. Creative, we believe […]

Answering the question “How much does marketing cost?” is tricky. We can give you some examples of industry budgets and estimates, but it varies greatly depending on your revenue, your goals, and your market position. Established brands have a significant advantage, while newer entrants likely need to spend more to gain awareness. A new product […]

Rebranding your company can be exciting and a little worrisome at the same time. Will a B2B rebrand freshen up your image or confuse customers? When you hear the phrase “B2B rebranding,” the first thing you may think about is a new logo. While a logo may be part of any rebranding campaign, in the […]

Color can play an important role in the way people perceive your brand, products, and services. While color preference can be a personal preference, we also know that certain colors and color palettes evoke emotional responses that can influence behavior. The relationship between brand and color is more about appropriateness than anything else. Does the […]

Brand positioning statements are more than marketing slogans. They are about the core of what you believe. What is a Brand Positioning Statement? A brand positioning statement clarifies what your brand represents, and should be a guiding principle in the way you do business and should make it clear to everyone what you believe. To be […]

So your company has a logo and a website, and you have a steady stream of work from a small, solid base of customers. Why do you need to spend money on your “brand”? You don’t. If you’ve achieved your goal of being a company with a logo and a website that has a steady stream […]

Just as people can be larger than life, a brand can do the same. Creating a brand with an authentically strong character that can stand beside the big boys is central to success. And the good news is, even smaller brands who think that branding takes deep pockets or a chain of national offices can do it. With a solid brand […]