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Brand

S.O. Creative Breaks Ground on Clutch

September 7, 2021 by Rodrigo Cuevas

Every business out there wants to be heard, but not every one of them has something to say. With thousands of competitors flocking the online market, you shouldn’t just create noise; you should make your audience want to listen. This, of course, relies on the story you have to tell. At S.O. Creative, we believe […]

Filed Under: Brand

How Much Does Marketing Cost?

June 2, 2021 by Rodrigo Cuevas

Answering the question “How much does marketing cost?” is tricky. We can give you some examples of industry budgets and estimates, but it varies greatly depending on your revenue, your goals, and your market position. Established brands have a significant advantage, while newer entrants likely need to spend more to gain awareness. A new product […]

Filed Under: Brand

Examples of B2B and eCommerce Companies Rebranded or Pivoted in 2020

April 30, 2021 by Rodrigo Cuevas

Rebranding your company can be exciting and a little worrisome at the same time. Will a B2B rebrand freshen up your image or confuse customers? When you hear the phrase “B2B rebranding,” the first thing you may think about is a new logo. While a logo may be part of any rebranding campaign, in the […]

Filed Under: Brand

Choosing the Right Color Palette for Your Technology or Energy Company

April 29, 2021 by Rodrigo Cuevas

Color can play an important role in the way people perceive your brand, products, and services. While color preference can be a personal preference, we also know that certain colors and color palettes evoke emotional responses that can influence behavior. The relationship between brand and color is more about appropriateness than anything else. Does the […]

Filed Under: Brand

What You Can Learn From Companies With Great Brand Positioning Statements

April 14, 2021 by Rodrigo Cuevas

Brand positioning statements are more than marketing slogans. They are about the core of what you believe. What is a Brand Positioning Statement? A brand positioning statement clarifies what your brand represents, and should be a guiding principle in the way you do business and should make it clear to everyone what you believe. To be […]

Filed Under: Brand

What is Brand Development?

May 1, 2019 by Aaron Baxter

So your company has a logo and a website, and you have a steady stream of work from a small, solid base of customers. Why do you need to spend money on your “brand”? You don’t. If you’ve achieved your goal of being a company with a logo and a website that has a steady stream […]

Filed Under: Brand

big arrow and small arrow pointing in opposing directions

Does Your Brand Look Big Enough? Would You Hire You?

November 1, 2018 by Aaron Baxter

Just as people can be larger than life, a brand can do the same. Creating a brand with an authentically strong character that can stand beside the big boys is central to success. And the good news is, even smaller brands who think that branding takes deep pockets or a chain of national offices can do it. With a solid brand […]

Filed Under: Brand

brand text with tiny marketers doing various tasks

Building A Stronger, More Successful Brand

September 28, 2018 by Aaron Baxter

Branding today is more than just a name and symbol, branding has evolved into a more complex and important matter when it comes to delivering a company’s message. But before we go into the details, it’s important to get this out of the way first: Your company’s logo is extremely important. It’s a symbol for […]

Filed Under: Brand

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About Us

S.O. CREATIVE is a Houston-based branding and marketing agency specializing in powerful and creative branding strategies that deliver results. We know, because we've been at it for more than 25 years.
Our Specialties Include
> B2B Brand Development
> Marketing Plan Development
> Strategic Web Design & Development
> Sales & Collateral Development
> Advertising Campaign Development
> Search Engine Marketing

Latest Blogs

S.O. Creative Breaks Ground on Clutch

September 7, 2021

How Much Does Marketing Cost?

June 2, 2021

Examples of B2B and eCommerce Companies Rebranded or Pivoted in 2020

April 30, 2021

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1610 Silber Road, Houston TX 77055
713.863.7330
Inquiry@socreatives.com

S.O. CREATIVE   |   1610 Silber Rd., Houston, TX 77055   |   713‐863‐7330   |   Copyright © 2022

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