Digital
Marketing
Making serious market impact with an impressive digital toolbelt.
Digital advertising and marketing deliver an unprecedented degree of precision that can be adjusted through data and analytics. Informed with an operational understanding of your business, we can apply the tools and know-how to build influence, boost engagement, enhance reputations, and generate sales.
Digital Marketing Services
SEO/PPC - Strategies to target, engage, and quantify
Search Engine Optimization (SEO) and Pay Per Click (PPC) are essential to dominating the search results where 68% of online visits start. Researching what your audience searches for along their buying journey and targeting those queries gets your brand message in front of the right people at the right time to engage and convert. PPC and SEO strategies ensure you greet customers with a website that is both responsive and aligned with branding and digital marketing strategies to generate leads and grow revenues.
Email - Setting expectations, growing relationships
Email is vital to growing relationships with your customers. Because of those bonds, building a permission-based email list of highly-engaged subscribers can deliver tremendous ROI. In fact, on average, email ROI is $38 for every $1 spent.
From the moment someone gets that all-important welcome email, they develop a first impression of your brand and what they have to look forward to. This expectation is a "brand promise". Continue to deliver on that brand promise, and your subscribers will stay subscribed, share with other decision-makers, click, and engage with your emails. Leverage this engagement to drive revenues.
We employ email marketing analytics and research to understand what your current and future subscribers expect so we can deliver on that promise through email automation and segmentation.
Social Media - LinkedIn, Facebook, and other channels
Social media is critical for building trust with customers and leads. Having a solid social media presence is a trust signal among strangers, leads, and customers alike. It's social proof that you listen to your customers and it shows that other people appreciate what you're doing. 80% of business decision-makers check social media before buying, while 40% use social media to discover companies that offer what they're in the market for.
91% of B2B executives say LinkedIn is their most crucial lead-generating platform, with Facebook not far behind. Establishing a social media presence on LinkedIn and other channels is invaluable to your overall digital marketing strategy.
Video - From animations to explainers, motion visually captivates the viewer
From animations to explainers, motion visually gets attention. Videos captivate the viewer, and are one of the most engaging methods of content marketing. Short form videos are one of the most effective ways to generate leads and deliver the highest ROI. 81% of companies now dedicate a portion of their marketing budget specifically to video.
Inbound/Content - Enticing your customers into your sales funnel
Inbound and content marketing entice customers into your sales funnel by delivering content supporting decision-making processes. By meeting customers where they are in the buyer's journey with helpful content, you can influence their progress through your sales funnel. This requires an understanding of both the target audience (buyer personas) and the buyer's journey.
Through analytics, research, testing, and optimizations, we use proven inbound and content marketing strategy to generate a steady, predictable flow of leads.
- SEO/PPC - Strategies to target, engage, and quantify
- Email - Setting expectations, growing relationships
- Social Media - LinkedIn, Facebook, and other channels
- Video - From animations to explainers, motion visually captivates the viewer
- Inbound/Content - Enticing your customers into your sales funnel
Let's Talk.
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