News and Resources

As the editor-in-chief of Forbes Media, Steve Forbes once said, “Your brand is the single most important investment you can make in your business.” But something we’ve realized with many business owners is that they tend to create a logo, but put off investing into building a brand identity once the business is running

An online presence puts your brand front and center as a reputable source, and helps you reach decision-makers your B2B company needs to influence. This B2B branding strategy positions your organization as a trusted industry authority and gives you the leverage you need to gain and retain high-value contracts. Discover why every B2B business—large and small—needs a digital presence and steps

The process of brand development has two components: emotional and scientific. You need to understand the science to help identify the emotional triggers that help attract, retain, and delight customers. This helps lead you to awareness and brand management. Brand Development — The Science Part The science part of brand development includes research, analysis,

Every business out there wants to be heard, but not every one of them has something to say. With thousands of competitors flocking the online market, you shouldn’t just create noise; you should make your audience want to listen. This, of course, relies on the story you have to tell. At S.O. Creative, we

Answering the question “How much does marketing cost?” is tricky. We can give you some examples of industry budgets and estimates, but it varies greatly depending on your revenue, your goals, and your market position. Established brands have a significant advantage, while newer entrants likely need to spend more to gain awareness. A new

Rebranding your company can be exciting and a little worrisome at the same time. Will a B2B rebrand freshen up your image or confuse customers? When you hear the phrase “B2B rebranding,” the first thing you may think about is a new logo. While a logo may be part of any rebranding campaign, in

Color can play an important role in the way people perceive your brand, products, and services. While color preference can be a personal preference, we also know that certain colors and color palettes evoke emotional responses that can influence behavior. The relationship between brand and color is more about appropriateness than anything else. Does

Brand positioning statements are more than marketing slogans. They are about the core of what you believe. What is a Brand Positioning Statement? A brand positioning statement clarifies what your brand represents, and should be a guiding principle in the way you do business and should make it clear to everyone what you believe. To