Ever wonder if your B2B marketing efforts are actually generating results? You’re not alone. Proving the value of marketing in a B2B world can seem daunting. But with some solid information, you’ll see it come together in a fresh light. This guide will equip you with the key metrics and tracking methods to unlock
Marketing Strategies are a crucial part of how to maximize your business. These tools help establish brand identity, attract and retain customers, generate sales and build long term sales. When all of these are at stake, it’s important to understand the processes behind having the smartest and most effective strategies for your company. Let’s
In the world of digital everything, B2B email marketing strategies are an effective way to reach your B2B target audience. Emails can help drive conversions and increase sales, ultimately leading to an increase in ROI. And with 4 billion email users daily, this channel is important to your businesses success. Let’s take a look
Social media is a digital media marketing channel comprised of many platforms at your disposal. Successful brands and companies are learning how to best use each to build awareness and brand equity and increase sales. These platforms enable social media marketing for B2B companies to connect with their target audience in an authentic and
Your brand impact is the degree to which you can leverage your branding to influence the decisions of your target audience. Maximizing it empowers your company to: Attract the right customers Lower customer acquisition costs Build trust and authority Increase perception of value to charge a premium Increase your profit margins Drive revenues and growth Pivot in
As the editor-in-chief of Forbes Media, Steve Forbes once said, “Your brand is the single most important investment you can make in your business.” But something we’ve realized with many business owners is that they tend to create a logo, but put off investing into building a brand identity once the business is running
B2B inbound marketing strategy is a form of digital marketing that generates demand before capturing it. By delivering your target audience the resources they desire, they are able to make informed business decisions. It centers on building trust and more meaningful relationships with your ideal customers through authentic interactions and helpful content. In doing
An online presence puts your brand front and center as a reputable source, and helps you reach decision-makers your B2B company needs to influence. This B2B branding strategy positions your organization as a trusted industry authority and gives you the leverage you need to gain and retain high-value contracts. Discover why every B2B business—large and small—needs a digital presence and steps
The process of brand development has two components: emotional and scientific. You need to understand the science to help identify the emotional triggers that help attract, retain, and delight customers. This helps lead you to awareness and brand management. Brand Development — The Science Part The science part of brand development includes research, analysis,
Every business out there wants to be heard, but not every one of them has something to say. With thousands of competitors flocking the online market, you shouldn’t just create noise; you should make your audience want to listen. This, of course, relies on the story you have to tell. At S.O. Creative, we
Answering the question “How much does marketing cost?” is tricky. We can give you some examples of industry budgets and estimates, but it varies greatly depending on your revenue, your goals, and your market position. Established brands have a significant advantage, while newer entrants likely need to spend more to gain awareness. A new
Rebranding your company can be exciting and a little worrisome at the same time. Will a B2B rebrand freshen up your image or confuse customers? When you hear the phrase “B2B rebranding,” the first thing you may think about is a new logo. While a logo may be part of any rebranding campaign, in
S.O. CREATIVE is a Houston-based branding and marketing agency specializing in powerful and creative branding strategies that deliver results. We know, because we’ve been at it for more than 25 years.
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