News and Resources

How Marketing Automation Improves B2B Sales

If you’re a business owner, CEO or CFO of a $10 million to $200+ million business, marketing automation can shorten your sales cycle and accelerate revenue growth. In normal circumstances, the B2B client acquisition process has been challenging. B2B companies have longer buying cycles than ever. The buyers are involving more decision-makers and doing

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Button to boost sales to the maximum level

How to Increase Sales Efficiency During Social Distancing

Try not to think of the current economic downturn as the end of days but rather as a natural economic disruption (albeit a large one). The economy has a history of naturally expanding and contracting. If you’ve lived long enough, you’ve been through at least one large economic upset, such as the 2008 financial

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Is Your Digital Presence Driving Growth?

Your small to medium-sized business doesn’t have an excuse anymore. We’ve all been living in a digital world for more than two decades now. Your customers are all online and expect you to have a digital presence. And you probably do too. But does it really work for you? And more important does it work for

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What is Brand Development?

So your company has a logo and a website, and you have a steady stream of work from a small, solid base of customers. Why do you need to spend money on your “brand”? You don’t. If you’ve achieved your goal of being a company with a logo and a website that has a steady

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Does Your Brand Look Big Enough? Would You Hire You?

Just as people can be larger than life, a brand can do the same. Creating a brand with an authentically strong character that can stand beside the big boys is central to success. And the good news is, even smaller brands who think that branding takes deep pockets or a chain of national offices can do it. With a solid brand […]

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The word brand spelled out and cartoon people walking around it

Building A Stronger, More Successful Brand

Branding today is more than just a name and symbol, building a brand has evolved into a more complex and important matter when it comes to delivering a company’s message. But before we go into the details, it’s important to get this out of the way first: Your company’s logo is extremely important. It’s

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how branding grows your company infographic

Developing Your Brand Is Developing Your Business

Building your brand is a crucial part of developing your business. It’s the foundation for giving your company a voice, identity, value, and awareness among potential customers. Branding is all about perception. How your target audiences perceives you and what they think of you can make all the difference in growing your business.

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apple logo evolution depicted via 3 images

Think it’s Time to Refresh Your Brand?

Is your brand look, feel and messaging consistent with who you are today? Or is it out of date and off the mark? Things change quickly in the business world and if your brand doesn’t match your brand promise and differentiators, then it’s definitely time to refresh. Brand updates are crucial to keeping your brand relevant to consumers. What worked last year doesn’t necessarily work this year.

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several well-known logos

Why Should a Company Rebrand?

Companies invest a lot of money and effort into building a brand. So why rebrand? Companies have to be diligent about what is happening with their brand and the current business environment. Reasons for rebranding range from negative brand reputation to loss of brand relevancy to legal disputes over the ownership of a brand name.

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sleek blue truck

Marketing Alternative Fuels to the Trucking Industry

I recently attended the ACT Expo 2015 (Alternative Clean TransportationExpo) held in Dallas, the industry’s largest clean fleet expo. Conversations ranged from topics such as the best options for alternative fuel, to the introduction of driverless trucks, and how the price of oil could affect the economy. Click further to see our take-aways.

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