Author name: karina

Ever wonder if your B2B marketing efforts are actually generating results? You’re not alone. Proving the value of marketing in a B2B world can seem daunting. But with some solid information, you’ll see it come together in a fresh light. This guide will equip you with the key metrics and tracking methods to unlock the […]

Marketing Strategies are a crucial part of how to maximize your business. These tools help establish brand identity, attract and retain customers, generate sales and build long term sales. When all of these are at stake, it’s important to understand the processes behind having the smartest and most effective strategies for your company. Let’s take

In the world of digital everything, B2B email marketing strategies are an effective way to reach your B2B target audience. Emails can help drive conversions and increase sales, ultimately leading to an increase in ROI. And with 4 billion email users daily, this channel is important to your businesses success. Let’s take a look at

Social media is a digital media marketing channel comprised of many platforms at your disposal. Successful brands and companies are learning how to best use each to build awareness and brand equity and increase sales. These platforms enable social media marketing for B2B companies to connect with their target audience in an authentic and engaging