Author name: Aaron Baxter

So your company has a logo and a website, and you have a steady stream of work from a small, solid base of customers. Why do you need to spend money on your “brand”? You don’t. If you’ve achieved your goal of being a company with a logo and a website that has a steady stream […]

Just as people can be larger than life, a brand can do the same. Creating a brand with an authentically strong character that can stand beside the big boys is central to success. And the good news is, even smaller brands who think that branding takes deep pockets or a chain of national offices can do it. With a solid brand […]

Branding today is more than just a name and symbol, building a brand has evolved into a more complex and important matter when it comes to delivering a company’s message. But before we go into the details, it’s important to get this out of the way first: Your company’s logo is extremely important. It’s a